Digital platforms offer an attractive opportunity to market and grow your business, but it takes hard work to grow an audience especially as more businesses go online.
It’s no longer as easy to grow an online presence without mastering digital marketing skills. There are many competitors even when you’re targeting a local audience.
One way to make sure you enjoy a piece of the pie is to hire a digital marketing service. The best one has the experience, skills and tools to revamp your digital marketing strategy.
It might be time for you to choose the right digital marketing service for your business. Keep reading to learn how to do just that.
Decide What Digital Marketing Service You Need
Your goals and needs will differ across the various growth stages of your business. You’re likely to have different marketing challenges and opportunities at any point.
A digital marketing audit is necessary before hiring an agency unless you’re yet to take your business online. You need to know the current level of performance and identify areas of improvement.
An audit can help you establish whether and why you need to hire a marketing company. It can establish your current needs and the exact services you need to move ahead.
You’ll also need to realise digital marketing is vast. Not all marketing agencies may have the skillset to help you address your challenges. Pinpointing your needs will be handy in narrowing them down to the right agency.
As a general rule here at Red Chameleon SEO, we recommend a multichannel digital marketing approach. Meaning that we focus for a start on all the basic setups such as Google, Facebook, Instagram, Linkedin etc. Having an organic Google ranking is required for free traffic and then honing in overtime on your target audience and targeted product or service keywords.
Look for Proof of Expertise in Digital Marketing
There’s a saying that goes “a blind man cannot lead another blind man”. Likewise, you can’t trust a digital marketing company with a poor online presence to help you.
A sign of an experienced agency is how well they apply their skills to their digital marketing strategy. Do they walk the talk to ensure their online presence reflects their capabilities?
Suppose you’re looking for content marketing services. You’ll visit their platforms to review their content. Check if their blog posts meet your quality expectations.
Review an agency’s social media authority to understand what to expect if you hire them for social media marketing. You’ll expect an experienced agency to have a solid social media presence.
Another crucial aspect to look at is the digital marketing company’s website. This is the heart of their digital strategy so expect all aspects to be in tip-top shape. Analyse SEO, design, usability and speeds to see if they’re up to the task.
Above all, ask for and go through a digital marketing company’s portfolio. Review how your agency’s strategies helped other clients to grow their businesses. This is one of the most reliable indications of an agency’s experience and capabilities.
Read Through Testimonials
Testimonials can make it easier to decide whether to hire a particular digital marketing company. Some agencies might blow the level of their skills out of proportion. Testimonials can help you determine their existing skills and capabilities.
Statistics show 93% of clients read testimonials before using a service or a product. Reading testimonials can make a world of difference in your choice of a digital marketing firm.
Testimonials are the opinions of an agency’s past clients. They can be positive or negative and help shed light on an agency’s credibility.
Every digital marketing agency will make promises about improving your online presence. Testimonials can help tell if an agency is true to its word. To know if an agency can walk the talk, you’ve to pay attention to what their previous clients are saying.
Range of Digital Marketing Services Offered
Digital marketing is not only vast but it’s also growing rapidly. There are many new & exciting digital marketing trends to explore when growing your business.
You want to hire a knowledgeable marketer who also keeps up with the times. Their agency should help you scale up and ensure you’re always ahead of your competition.
Your marketing needs and goals may change as your business grows. You want a long-term relationship with your marketer for stability and consistency.
An all-around digital marketing firm like Red Chameleon SEO can be a priceless addition to your business. Red Chameleon SEO will offer bundles of packages to establish or revamp and fire up your digital marketing strategy.
Specialisation in Your Industry or Niche
There’s always a compromise between hiring a specialist and a one-size-fits-all digital marketing company. The ability of an agency to understand your industry to the core is essential.
General marketing agencies may serve many industries and use a one-size-fits-all strategy that may not appeal to your audience. They are likely to trial and error different approaches when working with you.
You should aim to hire a digital marketing firm with experience within your industry. It can be cheaper and effective when your marketer understands your audience and industry.
A specialist agency offers a range of digital marketing services to specific industries. Ask for portfolios and case studies related to your niche before hiring. If you run a Shopify store, hire an experienced agency in eCommerce digital marketing.
Honesty and Transparency
Hiring a digital marketing agency comes with some risks. You’ll pay for their services and let them steer you to your goals. The big problem is you can’t bet on their professionalism.
Digital marketing is one of the most unregulated industries. Marketing frauds exist and sometimes it’s difficult to know who to trust online. You have to conduct proper background checks to ensure you’re hiring a credible agency.
If an agency’s website lacks essential details, it can be a red flag. Professional marketing agencies have their contacts, locations, and testimonials accessible on their websites.
It also helps to choose if an agency is transparent about services offered and industries served. Look at their website to see if they have service and industries pages. It should not be a hassle figuring out whether an agency suits your needs and fits your industry.
Cost is an indispensable factor when you’re choosing a digital marketing company. It can be the difference between hiring a professional and an amateurish marketing agency.
There are few barriers to entry into the digital marketing world. Meaning, many digital marketing firms may not have what it takes to elevate your internet presence.
Be wary of hiring cheaply and wrongly and overspending on your digital marketing strategy. Focus on finding an agency that will help you address your needs. An effective digital marketing strategy is about meeting your marketing goals at a reasonable cost.
Choose the Right Digital Marketing Service
It takes a professional agency to create a practical digital marketing strategy. Use this guide to weed out wrong candidates and choose an agency that sets you up for digital growth.
Avoid the hassle and guesswork of hiring an agency by choosing Red Chameleon SEO. Get a digital marketing service package suited to your needs and industry. Contact us today for help propelling your business forward.