Post Lead Magnets
One of the most important parts about collecting emails is that you typically need to offer someone something in exchange. And, honestly, in the age of information, you’ll need to make sure you’re providing value with your lead magnet to encourage people to give away their personal information.
Once you’ve got your high-quality offer ready, start posting it on your profile. Create captivating visuals for it and share them on your Instagram, Linkedin, Twitter and Pinterest. You can also run Facebook ads for your lead magnet to make your post reach more people.
Don’t forget about cool features like the “swipe up” button on Instagram stories that allows you to put a link directly in the story post. This works great for getting your audience right over to your signup page without any extra steps.
Value Proposition Tip – Think about something of value that you could sell and give it away in exchange for an email. A website landing page with an email subscription section is simple enough to set up and will get the job done. Ideally, you should automate the population and responses of the list with a CRM or Newsletter autoresponder system like Mailchimp. At Red Chameleon, we now use Agile CRM to automate a series of emails for leads as well as onboarding emails for new customers. Its saves so much time once setup.