How to Make a Funnel
The first step in making a funnel is to do your customer research. If you don’t know who you should be targeting with your content, you’ll waste a lot of time and effort on people with no connection to what you offer.
Gather demographics for your market, “spy” on your competition to see what’s working for them, and use the data provided by Facebook, Google, and other ad networks to pinpoint your ideal prospect.
Once you know who you’re talking to, develop your lead magnet. This is a giveaway of some kind that you use as a “bribe” to convince people to give up their contact information in exchange.
Your lead magnet needs to be top-shelf content. Make it so good that people are left thinking, “If the stuff they’re giving away is this good, imagine what the paid offerings are like!”
Finally, you need a landing page. This is the page visitors to your site (your prospects) first see after clicking an ad, a link on Facebook or Twitter, or a link in the Google results.
The fact is, you’ll have a bunch of landing pages. They need to be closely related to the ad or other link a visitor clicked to get to your site so one size definitely doesn’t fit all.
Think of it as continuing the conversation in the visitor’s head. They had a question that your ad or link sounded like it answered. The landing page needs to give them that answer.