Though this should go without saying, many people attempt to do business videos on a budget. Even with the greatest of ideas, they look cheap and have a negative impact on your brand awareness. You need to grab the attention of customers in your introduction video, and means it needs to look good.
Even if you do not have the money to hire a professional, then at least hire some professional equipment. High-quality lighting, sound, and camera equipment can not be ignored. In addition, customers will always be attracted to high-quality videos and images over DIY user-generated content.
When crafting a great introduction, you need to get straight to the point while drawing in the customer. This is not done with reams of corporate jargon and statistics. In fact, this can really put people off.
Make sure you start with an attention-grabbing sentence, that has a clear cut message for the viewer. Once you have their interest, you can add some extra information making your product or service look even better. However, you should still cut down on heavy terminology and language.
Finally, keep it short! No one wants to watch 15 minutes of business promotion. You should have your introduction done and rounded off within 30 seconds.
Get a Great Plan For Your Introduction Video
The last point is to have a plan and a script. Decide on what your introduction is leading up to. Are you doing a product review? Or are you going to outline the whole of your business and what it does?
Once you have decided on this write a script. Try to tell a story about your brand. Edit it, then edit it again so it is clear and concise.