7 Free Tools for Creating Eye-Catching Social Media Graphics

Thousands of people post millions of images on social media every day. However, only a few inspire us enough to scroll further.

Why is that?

Too many images are of inferior quality, hence do not appeal. They’re boring or not worth sharing. That does not have to be.

There are so many useful tools available to help you get your pictures into shape.

Creating great social media graphics doesn’t have to break the bank! Here are some free graphic design tools worth checking out.

Tools to Create Social Media Graphics

A photo is worth a million words; we all know that. But a good image in combination with the right words in the right look and feel can convey your message much better.

With continually decreasing attention span, visuals seem stronger than plain text.

Let’s look at a few statistics!

  • Ninety percent of all the information our brain processes is visual.
  • People only remember 20 percent of what they read, but 80 percent of what they see.
  • Colored pictures increase the chance that people read content by as much as 80 percent.
  • If the images are relevant, users spend more time looking at them than reading the text on the page.

One thing is for sure: the right combination of text and visual content can make your content marketing more successful.

It’s easy to build a library of eye-catching, high-resolution, and beautiful images. It’s not expensive at all; some are even free.

1. Canva


Canva is an online app for designing graphics for both small and big projects.

You don’t need to have design or layout expertise.

It’s the most flexible tool on the market, but the flexibility comes at a price. Many of the other graphics tools are easy to use.

With Canva, you can create remarkable graphics for your posts. You can create infographics, edit photos, or charts pretty fast and easy.

You’ll choose from a vast range of ready-made layouts.

With canva, you can:

  • Bring your text into shape
  • Choose a template
  • Then the font, the colours and the layout

Start with the free version and pay for additional services when you need them.

Canva offers pre-set caption sizes for Pinterest, Twitter, and Facebook. This makes sense because every platform has its restrictions and specifications on images.

Become a graphics designer, even if you’ve never been one before!

2. BeFunky


BeFunky makes you funky. Just like Canva, it’s a one-stop shop for designing social media graphics.

It works out well though it can be a lot. So, you don’t have to do it yourself.

Do you want to enrich your pictures with effects like cartoon looks? Or combine them into an original and professional collage? Or repair too sharp or too low saturated images?

BeFunky makes it possible!

Everything can be done online without downloading it. You’ll then download your final and polished pictures.

One hundred and twenty-five digital effects are accessible for free!

Alternatively, purchase a monthly package for high-resolution images, templates, and image effects.

3. Giphy


What is it? Giphy is an enormous and ever-growing compilation of free animated GIFs.

With Giphy, you’ll spice up your posts, inspire and delight your social media audience. It’s a useful contribution to build your brand.

Images reinforce the words in your content. But use them sparingly; otherwise, the audience will get distracted.

Take a look at Giphy and use appropriate animated GIFs meaningfully. Make your target group giggle as they read your content.

4. Piktochart


Piktochart offers another possibility to create infographics, presentations, and printable materials.

With piktochart, you can:

  • Start for free
  • Browse and select from hundreds of templates
  • Enter your data
  • Choose a great picture (or 10 to 20)
  • Add something of your own
  • See the preview of your image, optimize it, and experiment with it
  • Download it
  • Finally, post the picture

If you understand more about Pictochart, you can create your own templates. It gives your content a consistent look and great feel for your social media campaigns.

5. Infogr.am


What is it?

Infogr.am is an online app that lets you create reports and infographics. It also includes graphs, maps, charts, and dashboards.

Using data in social media posts increases the loyalty of the target group. Create tables and charts to make your point of view understandable.

Handling data can be complicated. With Infogram, it’s uncomplicated and straightforward.  You have the choice of more than 35 types of tables.

Start with the free version. Once you have worked your way up to the pro, you can saddle up for one of the three available packages.

6. Stencil


Stencil is an online social media imaging program. It is designed for bloggers, marketers, and small businesses.

Getting started with Stencil is easy. You get a canvas, and then select the icons, photos, quotes, and the templates you want to place on them.

You can drag, resize, crop, filter, skew, change colors and fonts, adjust transparency, and add a background.

Stencil offers a vast selection of images, backgrounds, icons, quotes and templates.

Choose a ready-made format for a perfect look on Facebook, Twitter, Pinterest, or Instagram. You can also check the preview, download the theme, save or schedule your post.

You can start with the Free Version. For advanced features, you can choose a paid option.

7. PicMonkey


What is PicMonkey? It’s an online app that lets you perfect your social media photos or radically change them.

The app is online. So you don’t have to download or install anything. It comes with a lot of features that you can use to create your desired effect.

Like other free tools for social media graphics, you can use a template or start from scratch.

Bottom Line

There are plenty of tools to create social media graphics.  Luckily, they all have free plans. Experiment them first then find out what works well for your strategy.

Are you looking for ways of spicing up your digital marketing? We offer training and digital marketing services.

Get in touch with us today. We’ll help you create social media graphics to make your content stand out.