6 Tips to Drive Conversions On Your Website

Looking to drive more online sales?

Did you know that less than half of small businesses in Australia allow customers to make any conversion activity on their websites?

That means no lead generation, no prospecting, and no sales!

If you’re looking to stand out from the pack and drive conversions on your website, read on for six tips to get you started!

1. A/B Testing

To optimise conversions, you must do testing. Through testing and experimenting, you can pinpoint what creative images, copy, and offers will resonate with your customers.

Through A/B split testing, you can run two versions of a web page and measure which performs best.

This process can be very helpful as you work on your overall business branding.

2. Use Testimonials

Nothing increases conversion rates and sales quite like social proof.

If you have customer reviews and testimonials, showcasing them on your sales pages are a great way to instil confidence in your product or service.

Consider creative ways that you can display testimonials, such as videos, collages, slideshows, and more. WordPress has review plugins for Google & Facebook that can be added to your website on auto. Also, make it easier for your customers to write you are reviewed by sending them a direct link to your business review tabs.

3. Showcase Product Benefits

While explaining the details of your product will show potential customers what it is, showing the benefit to them is much more powerful.

Be sure that your website speaks the language of your target audience. What problems or pain points does your product or service solve for them?

Showcasing product benefits and how it is the solution your customers are looking for is an absolute must for increasing conversions.

4. Check Your Conversion Funnel

If you’re lacking conversions on your website, you may want to diagnose other problems in your sales funnel.

For example, you may have a traffic problem at the awareness stage of the customer journey. If you need to generate more traffic, you could fix that issue by using paid ads through Google Adwords or Facebook/Instagram Ads and optimising your website for organic SEO.

If you’re seeing problems with gaining the trust of your audience and in turn losing their interest, consider creating more valuable free content, such as blog posts or videos, before asking for the sale.

5. The Paradox of Choice When Trying to Drive Conversions

Despite the fact that you may want to have an online store stocked with products, variants, and numerous options, the opposite can be the best practice.

Avoid giving users too many options. Giving people too many choices means it’s more likely that they won’t choose anything.

6. Take Advantage Above the Fold

This conversion tip is a simple one, yet often overlooked

If you want your visitors to take a specific action, such as a purchase, aim to keep those elements above the fold on your website.

The above the fold section is the visible portion of your website before a user needs to scroll down.

Keep your most important elements here to see increased conversions, as users won’t need to waste time scrolling to find what they need.

Watch Your Bottom Line Grow

Successful businesses have one thing in common: they are able to drive conversions. Why you may have thought this to be an impossible task, hopefully with these tips, you feel more confident in your abilities.

Looking for more information for growing your business? Check out this helpful guide full of insider tips and tricks!